GOAL:
Pivot a viral social media influencer’s clout into a mainstay personal brand.
CHALLENGES:
Breaking through social media saturation to create audience relationships, and grow the existing fan base, for an extremely small budget.
SOLUTION:
Use the power of events to amplify his storytelling, create evergreen content and serve new fans. Leverage previous press (NY Times) to draw attention to, and align purpose driven brands to, his mission.
RESULTS:
The Connection Series was born. A multi-part event series that brought together artists, and their creative communities for a night of old-school games and clean food, in unique spaces. Sweetgreen, Enjoy and Impact Hub were just a few of the brands that offered resources to execute the series of events.